Marketing

dentsu’s story lab writes next chapter, promotes Boxall, Paraskakis

dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global...

P&G launches programme aimed to diversify portrayal of black people in advertising & entertainment

The global multi-brand conglomerate Procter & Gamble (P&G) has launched a...

Joyce Ojemudia: The Marketer-CEO leading the charge at African Alliance Insurance

They say everyone is a salesperson. Indeed, a school of thought argues that if you...

Brand promotion: The romance between brand managers and celebrities

By Felicia Nwosu Nigeria, no doubt, is not just blessed with a population of over...

9mobile empowers journalists on storytelling

Telecoms company, 9mobile, is set to advance the growth of journalism in Nigeria,...

FleishmanHillard hires Coca-Cola exec to lead Unilever brand work

FleishmanHillard has hired former Coca-Cola European brand PR director Nina Bautista...

MARKETING EDGE Quarterly Summit galvanises Africa for global competitiveness, says Loeries CEO

Preetesh Sewraj, CEO, the Loeries Africa and the Middle East’s largest brand communication...

Nigerian Breweries bags Kaduna Highest Taxpayer Award

The leading pioneer brewing company, Nigerian Breweries (NB) Plc has received the...

Facebook’s $750 million global media account up for review

  Social networking service and technology conglomerate, Facebook has put...

OMG names Porritt new U.S. DE&I Lead

Omnicom Media Group (OMG) is elevating Sara Porritt to U.S. Chief Diversity &...