Marketing

Powerbrand Experiential acquires multipurpose mobile LED advertising truck

Powerbrand Experiential, the newly established experiential marketing agency and...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...

MARKETING EDGE gathers top corporate leaders for Quarterly Virtual Summit this Friday

Cutting across industries and academic backgrounds, MARKETING EDGE quarterly virtual...

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up for...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

Cannes Lions announces award winners on Day 2 

The Cannes Lions awards which entered its second day, today, has recorded new winners,...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Dolapo Ogunbambo

Dolapo Ogunbambo has almost two decades industry practice spanning across planning,...

Amber energy team eases Lagos traffic congestion

By Abimbola Mohammed In commemoration of its one year anniversary and in furtherance...