Marketing

IMC experts predict industry growth in Q3, 2021

By Ibidunni Banjoko Experts in the integrated marketing communications industry...

Scotiabank taps Phil Osagie as its content writer

By Abimbola Mohammed Scotiabank, a Canadian multinational banking and financial...

HSSF ad ban to cost broadcasters more than £200m annually in revenue

In a bid to tackle obesity, the UK government is set to impose a UK-wide pre-9pm...

FG set to inaugurate Audience Measurement Council

Feelers emanating from the Federal Ministry of Information & Culture have revealed...

Experts advocate media convergence, purpose-driven consumer insights at MARKETING EDGE’s 2nd Quarterly Virtual Summit

By Kasim Bakare In today’s digital era, consumer behaviour is fast-changing...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental Free...

MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM

By Oghale Mafuru MARKETING EDGE ON TV, a leading marketing and advertising TV...

MARKETING EDGE Virtual Summit ends with new insights into customer relationship

By Oghale Mafuru The much anticipated MARKETING EDGE Quarterly Virtual Summit...

Digital is simply putting new wine in old bottles – Dotun Babatunde

By Felicia Nwosu “Digital is simply putting new wine in old bottles.” This...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...