marketing news

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

Glo introduces “Take a Guess” to entertain, reward customers

Technology company, Globacom, has launched  "Glo Take A Guess",  an exciting ...

Retail Media set to overtake TV Ad spend as global investment nears $200bn — WARC

The global retail media market is gathering remarkable momentum, with ad investment...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...

MultiChoice’s price slash: Strategic pivot or silent plea for survival?

When a family in Lagos walked into a retailer in November 2025 and found a DStv decoder...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...

VL Magazine debuts in Lagos, redefining storytelling,  digital publication in Africa

It was an evening of innovation and excitement in Lagos as VL Magazine officially...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...