marketing news

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

MARKETING EDGE ONTV hosts Demilade Olaosun  this Wednesday

This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand...

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...