Marketing Effectiveness

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were views,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

New York Festivals 2018 AME Awards now accepting entries

New York Festivals AME Awards for the World’s Best Advertising and Marketing Effectiveness...