Marketing Edge

Chowdeck secures $9 million to fuel quick commerce and expansion in Africa

Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...

How Joe Hanson Is Transforming Nigeria’s Hospitality Sector with The Hotel Expo Nigeria – HEN 2025.

Six years ago, Joe Hanson entered Nigeria’s hospitality ecosystem with a bold idea:...

Physical planning laws for public good, not for victimization – Ogun Govt

The Ogun State government has stated that the goal of physical planning laws and...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are past....

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...