We live in a world where a single tweet can cause a global stir, and a brand’s...
In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...
In an era defined by digital overload and high consumer expectations, brands should...
For decades, political seasons in Nigeria have served as a golden opportunity for...
Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku, the...
Advertisers have been urged to focus on TV outcomes as Linear spend climbs amid...
The swift expansion of Africa’s technology landscape is creating a surging demand...
Nigeria's Minister of Information and National Orientation, Mohammed Idris, fnipr,...
In a landmark move to enhance Nigeria's global image and narrative, the Nigerian...
For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...
