Marketing Edge

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended to...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

BOI, MAN, NECA’s Chief Executives, others set to address low productivity in Nigeria at WES 2025

As nominations portal closes for WES 2025 Awards for Outstanding Economic Impacts All...

CapitalSage Holdings names banking veteran Nath Ude as Group CEO to lead financial services expansion

CapitalSage Holdings, a multinational group in agribusiness, healthcare and financial...

Glam Brand Agency: shaping the language of luxury and Lifestyle across Africa

Glam Brand Agency is a forerunner at the intersection of fashion, lifestyle, and...

The Business Verge Awards returns for its 2nd E-Edition — Celebrating Africa’s boldest innovators and business leaders

After a successful maiden edition earlier this year, The Business Verge Awards is...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...