marketing edge news

Apple names John Ternus next CEO as Tim Cook moves to executive chairman

 Apple announced on 20 April 2026 that John Ternus, Senior Vice President of Hardware...

Anietie Udoh named among World’s 100 Most Influential Voices in Creative Communication for 2026

Anietie Udoh, a leading voice in Africa’s marketing and creative communications...

BON BREAD’s ₦50 million lawsuit against TikToker escalates social media crisis into national controversy

 TikTok user "Love" posted video expressing concern about bread that remained fresh...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Six thousand extensions, zero permission, one lawsuit for LinkedIn

 LinkedIn is facing legal action in the United States over allegations that it secretly...