marketing edge news

When Nigerian brands turned Good Friday into creative communion

 Good Friday 2026 delivered something unexpected from Nigerian marketing: reverence...

ChatGPT started the revolution. Claude is changing the narrative

 When ChatGPT launched in November 2022, it broke the internet. One million users...

The builder becomes the station: Flutterwave secures Nigerian banking licence

Ten years ago, Flutterwave was founded to solve a problem that most of the world...

The cola wars have a new weapon, and it lives in your gut

 For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing....

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Champion Breweries taps debt markets with ₦30bn bond at 19.5%

 FMDQ Securities Exchange has approved Champion Breweries’ ₦30 billion five-year...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

Legend Internet surges 20% on planned Spectranet merger

 Legend Internet shares surged 20 per cent within 48 hours of announcing its merger...

Nigeria’s bourse outpaces global markets with 30% Q1 surge

 Nigeria’s stock market delivered a 30 per cent return in the first quarter of...