Tag: Marketing

Unfolding Funke Akindele’s brand personae, motifs behind her celebrity

By Seun Johnson Funke Akindele, a multi-talented Nigerian actress, Nollywood superstar...

Nigerian Box Office hits ₦2.8b in revenue for December

By Seun Johnson The Nigerian box office closed 2024 on a high note, with December...

Trends that will shape Public Relations space in 2025

By Abimbola Mohammed Artificial Intelligence (AI) & Data intelligence PR strategy,...

Nigerian entertainment industry to surpass $14.8b by 2025

By Seun Johnson The Nigerian entertainment industry is projected to set a staggering...

Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...

Key trends that will shape Marketing Trends in 2025 – Kantar

By Ralph Tathagata In this Marketing Trends 2025, experts across Kantar have sourced...

Tariff review: ALTON threatens to shut down services across Nigeria

By Ralph Tathagata The Association of Licensed Telecommunications Operators of...