Tag: Marketing

Heineken partners with WPP as global marketing, commerce shoppers

By Khairat Asokomhe The multinational advertising and Public Relations company,...

How retail media is redefining marketing

By Felicia Nwosu The digital marketplace is undergoing a seismic transformation,...

Beauty of marketing,PR strategies tailored at niche interest – Tokunboh George Taylor

The Nigerian marketing communications industry in 2024 demonstrated remarkable resilience...

MediaFuse Dentsu reinvents Nigeria’s marketing with AI

By Seun Johnson Dentsu Nigeria has blazed the trail in the marketing communications...

MediaFuse-Dentsu Nigeria champions AI-Powered integrated growth solutions for future of marketing communications

As the marketing communications industry undergoes a seismic shift driven by Artificial...

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been perceived...

How Power Oil uses purpose-driven marketing to build brand affinity

As the health and wellness movement grows, brands must go beyond product benefits...

HEINEKEN renews media business with FIRST MEDIA RED STAR INTERNATIONAL

By Ralph Tathagata FIRST MEDIA RED STAR INTERNATIONAL, a division of MediaFuse-Dentsu...

Coca-Cola’s North America media account moves from WPP to Publicis

By Ralph Tathagata After a competitive pitch, The Coca-Cola Company's North America...

Retinaad redefines advertising with game-changing innovations

By Seun Johnson Retinaad Limited, a leading AI-powered media monitoring and audience...