Marketing

SWAN enlists journalists’ support in fight against illicit alcohol trade

Tony Okwoju, the Director-General, Spirits and Wines Association of Nigeria (SWAN),...

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

Meta launches creator fast track to lure TikTok and YouTube stars to Facebook

Meta has launched a new programme designed to pull established creators away from...

M&C Saatchi bags U.S. Soccer account for 2026 FIFA World Cup

M&C Saatchi North America has been appointed strategic integrated marketing agency...

‎Tech brands dominate 50 World’s Most Valuable Brands 2026 ‎

By Ralph Tathagata ‎ ‎Apple, Microsoft, Google, and Amazon remain the world's...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

Unilever, UNICEF exceed target as FUCAP hits 900,000 Nigerian youth

Unilever Nigeria and UNICEF have surpassed their original target of equipping 700,000...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...