Marketing

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...

Standard Bank closes USD 250 million strategic financing for Aradel Energy

Standard Bank, acting through Stanbic IBTC Capital Limited, Stanbic IBTC Bank Limited,...

Sky Media unveils AI toolkit to help SMEs advertise on TV

Sky Media, the advertising arm of Sky, has announced the launch of its’ AI-powered...