IMC

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...

Emmanuel Ajufo emerges new OAAN President, Femi Ogala becomes VP

The Managing Director, Opportunity To See Limited, Emmanuel Ajufo has emerged the...

Meet Marketing Edge Summit/Awards Panelist

Yinka Adebayo has over 20 years of experience in the field of Marketing Communications...

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Publicis Groupe UK appoints Accenture’s Chris McCafferty as CEO of MSL London

Publicis Groupe UK has appointed Chris McCafferty as CEO of MSL London. McCafferty...

Gloria’s fortification: a bash, a network, a networth

It was an evening of high profile networking as cutting-edge and upwardly mobile...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

PR lacks personal touch in the digital age –Experts

Experts in Nigeria’s Integrated Marketing Communications industry have decried...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...