Tag: IMC

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

PR lacks personal touch in the digital age –Experts

Experts in Nigeria’s Integrated Marketing Communications industry have decried...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...

Meet Marketing Edge Awards Panelist

Ronan Redmond is the Commercial Director, TVC Communications. He hails from Dublin...

MIPAN eyes growth in Q2 performance

Practitioners under the aegis of the Media Independent Practitioners Association...

Steve Babaeko, Charles Novia speak at Creative Content Development retreat

Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, Film-maker and...

Meet Marketing Edge Awards Panelist

Jude Odia was recently appointed to the role of Managing Director/Chief Executive...

Native Advertising Awards opens for 2019 entries

Native Advertising Awards, one of the biggest industry awards, is ready for its 2019...