IMC

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

IMC experts call for mental health inclusivity amidst new COVID-19 variant

By Oghale Mafuru The impact of the global Covid-19 pandemic has been very devastating,...

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Meet sponsor of MARKETING EDGE Funfest 2021-7Up

7Up, one of Nigeria’s oldest and most loved soft drink bottlers, is once again...

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Tunji Adeyinka

President of Experiential Marketers Association of Nigeria (EXMAN), Tunji Adeyinka...

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Lekan Fadolapo

Dr. Lekan Fadolapo is the Registrar/CEO, Advertising Practitioners Council of Nigeria(APCON)....

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Kehinde Salami

Past President of the Experiential Marketers Association of Nigeria (EXMAN), Kehinde...

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Bola Atta

Recently crowned Outstanding Corporate Communications Personality of the decade,...

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Yomi Badejo-Okusanya

Yomi Badejo-Okusanya is the Group Managing Director, CMC Connect (Perception Managers)....

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...