Feature Article

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands. Agencies...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...