Experts

Market research industry charts measured expansion on rising demand for analytic

The global market research services sector continues to gather steady momentum as...

Experts warn fintechs on compliance discipline as ecosystem confronts 2026 reforms

Nigeria’s fintech ecosystem stepped into 2026 with a clear call for deeper tax...

Experts analyze brands’ challenge to balance profit with customer satisfaction

By Felicia Nwosu In Nigeria's turbulent economic climate, brands face a delicate...

Experts, stakeholders gear up for Africa road builders conference

...Global Citirep to secure partners across Nigeria As part of the measures put...

Learn technical, business side of tech, Soremekun tells African youths

By Zion Rufus Nurudeen Soremekun, a software engineer at Turin, has urged African...

Marketers highlight unpopular marketing truths that should be embraced

By Zion Rufus Looking at the variety of changes coming to the marketing world,...

IMC experts list Indicators that will signal brands’ success in 2022

By Felicia Nwosu Repositioning for the new normal, brands are beginning to move...

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...

Experts react to NBC decision to curb monopolies in broadcast industry

By Zion Rufus The federal government’s decision to put an end to the era of...

Experts emphasize importance of Big Data to Marketing Communications

Marketing communications experts have said that Big Data will help revolutionize...