digital advertising

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok, Instagram,...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...