Tag: digital

Rise of digital media is transforming advertising – Gomes

By Khairat Asokomhe Following the turns in the advertising world, digital media...

Razaq addresses digital disruption, misinformation, youth engagement in Nigeria’s PR industry

By Felicia Nwosu Nigeria’s public relations (PR) industry is undergoing a significant...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

Digital revolution to sweep B2B sector, projected to hit $3 trillion mark

By Felicia Nwosu A recent report from eMarketer has illuminated the profound metamorphosis...

Global creative agencies leverage digital innovations with projected growth rate at $22billion by 2032

By Felicia Nwosu The global creative agency market is experiencing a surge in...

Meta to limit access to AI systems it considers too risky

By Ralph Tathagata Meta said it will limit internal access to Artificial General...

AdMoni solidifies position as Nigeria’s digital advertising market leader

Leveraging various digital channels like social media, search engines, and targeted...

Google launches Meridian to help marketers and data scientists

By Ralph Tathagata To help them measure the effectiveness of their efforts, Google...

Soulcomms unveils rebranding,  bold new direction in digital innovation

Soulcomms, one of Nigeria’s leading strategic communications and engagement agencies,...

Google commits N2.8bn to accelerate Nigeria’s digital economy

By Seun Johnson American multinational and technology giant, Google has committed...

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