Dentsu

Waterloo Water appoints Dentsu Creative as social AOR

Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Advertising in 2025: How global leaders are shaping the year’s spend trajectory

Global advertising entered 2025 with unprecedented scale and sharper focus. With...

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

Omnicom, Publicis, Dentsu, emerge as ‘Leaders’ in forrester media report

By Oluwaseyi Lawal Forrester has released its latest "Wave" report on media management...