Customer Journey

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...