Tag: Consumer

Ashiru calls for collaborative effort to rebuild consumer confidence in Nigeria

By Felicia Nwosu Otunba Bimbo Ashiru, Group Chairman of Odu’a Investment Company...

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian consumers...

Consumers spend more on wellness now than before – Eyo

By Felicia Nwosu Ekeno Eyo, Chief Operating Officer of Noah's Ark communications,...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

Facebook introduces livestream shopping to improve brand-consumer engagements

  Facebook has launched its “Live Shopping Fridays” event series, which...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate to,...

ABInBev Africa appoints The Story Lab as the Entertainment Marketing Partner for SA and Nigeria

The Story Lab, a premium entertainment content division for Dentsu Aegis Network,...

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