Tag: Consumer

Tribunal upholds FCCPC #190million penalty fine against NBC

By Seun Johnson The Competition and Consumer Protection Tribunal in Abuja has...

By Felicia Nwosu Meta Platforms has failed to overturn a $220 million penalty...

Tariff threat looms over Nigerian exports, pressures prices, consumer demand

By Felicia Nwosu Nigeria’s export-driven industries are bracing for disruption...

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking consumer...

Navigating 2025: mediaReachOMD unveils marketing, consumer trends for sustainable growth

By Felicia Nwosu Nigeria’s business and marketing landscape is at a critical...

Ashiru calls for collaborative effort to rebuild consumer confidence in Nigeria

By Felicia Nwosu Otunba Bimbo Ashiru, Group Chairman of Odu’a Investment Company...

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian consumers...

Consumers spend more on wellness now than before – Eyo

By Felicia Nwosu Ekeno Eyo, Chief Operating Officer of Noah's Ark communications,...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...