Connected TV

YouTube surpasses Netflix in average daily viewing time

YouTube has overtaken Netflix in average daily viewing time globally, marking a milestone...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

How CTV is changing the future for brands

Marketers are increasingly tuning into data-driven channels such as connected TV,...