Tag: CMO

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...

A third of CMOs say losing talent to rivals is a major challenge, study finds

As the war on talent intensifies, more than a third (35%) of CMOs across Europe say...

Top female CMO appointments for 2021

By Zion Rufus In 2020, about 47% of all CMO appointments were women, up from 43%...

Coca-Cola backtracks, appoints a CMO 48 months after striking out the role

Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, has taken on...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...

Leading a business is much like managing a brand, says Unilever’s boss

Alan Jope said he never had his heart set on becoming CEO but believes the skills...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

ADVAN hosts CMO’s forum in Lagos

The Advertisers Association of Nigeria (ADVAN) is set to host its leadership forum...

Cannes Lions and ANA Launch CMO Growth Council

The Cannes Lions International Festival of Creativity and the Association of National...