Tag: clients

Client acquisition, retention will be more challenging in 2023- Agency leaders

By Zion Rufus Despite economic uncertainties, 98% of marketing agencies have expressed...

Stay ahead of clients, develop your own brief – Advertising experts tell agencies

By Oghale Mafuru As part of efforts to stir the tide of change in favour of advertising...

Clients in-housing, a threat to Ad agencies?

BY ZION RUFUS It is no longer news that as brands are looking to in-source different...

Dentsu Aegis Network Organises innovation roadshow to engage with clients

Dentsu Aegis Network Sub-Saharan Africa, has concluded plans to embark on an innovative...

Nigeria Ad industry is in Crisis says Former APCON Registrar

Former Registrar of the Advertising Practitioners Council of Nigeria (APCON), Alhaji...

50% of ad challenges are caused by clients says YBR Boss

Managing Director, Yellow Brick Road Advertising agency, Mr. Olumide Olowole, has...

NIPOST to introduce banking service

The Nigeria Postal Service (NIPOST) will soon introduce agency banking service in...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

Admen decry clients’penchant for hiring foreign firms against norm

Nigerian advertising practioners and key stakeholders have decried recent penchant...