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Nigeria breakfast cereals market poised for growth as consumers shift to healthier lifestyles

From Import Woes to Market Resilience The Nigerian breakfast cereals market is...

Bridging generational divide: How Nigeria’s advertising industry is navigating change

The Nigerian advertising industry is at a crossroads. At the National Advertising...

mediaReach OMD unveils 2024 Media Facts Book – A complete guide to media and marketing insights across 23 African markets

mediaReach OMD, the leading media agency network in West and Central Africa, has...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

xAI to sue Apple over app store rankings, citing antitrust violations

Billionaire Elon Musk's AI business, xAI, will sue Apple. Musk accuses the tech giant...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...

TECNO UNVEILS SPARK 40 SERIES: ULTRA-SLIM, ULTRA- STRONG BUILT FOR THE LONG RUN

TECNO INTRODUCES THE SLIMMEST PHONE IN THE SPARK 40 SERIES. TECNO introduces...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...