Tag: Business Strategy

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more than...