Business Management

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

Udeme Ufot Urges Smart, Inclusive Financing to Unlock Nigeria’s Creative Economy

Udeme Ufot, Group Managing Director of SO&U, has called for intentional, well-structured,...

Are today’s salespeople just not as good as they used to be?

Give us the blunt truth. Are sales people getting worse at their jobs? No, it’s...