Business Growth

Cadbury Nigeria appoints Ayman Gaafar as Managing Director, signals new growth chapter

Cadbury Nigeria Plc has appointed Ayman Hussein F. Gaafar as its new Managing Director. The...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

Coca-Cola modifies its alcohol beverage venture in new partnership for growth

‎To drive growth in the growing U.S. spirits market, Coca-Cola has adjusted Red...