Business Growth

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Chowdeck secures $9 million to fuel quick commerce and expansion in Africa

Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...

Pernod Ricard to sell Imperial Blue to Tilaknagar Industries in landmark €412.6m deal

Pernod Ricard has finalised the sale of its popular Imperial Blue whisky business...

Cola wars refresh as new formulas stir up market

Coca-Cola and PepsiCo have revealed new drink strategies to keep up with shifting...