Virgin Media has appointed Adam & Eve/DDB to its advertising account. The...
By Haulat Afolabi Like a diamond in the sun, Mrs. Emma Addo-Owusu glowed, as she...
Access Bank Plc and Diamond Bank Plc are expected to start operating as a single...
Coca-Cola Nigeria has announced the launch of Limca Cola, a new variant introduced...
Three Crowns Milk, Nigeria’s leading dairy brand and a flagship product from the...
Heineken Larger Beer, a global premium beer brand, simply known as Heineken, has...
In its very famous marketing treatise, Think Like a Winner, Yehuda Shinar, a graphologist,...
The term ‘Positioning‘ was coined in 1969 by Al Ries and Jack Trout in the paper “Positioning...
At the recently held Marketing Edge Awards in Lagos, Chivita emerged as the Outstanding...
From all indications, the 2018 edition of the Marketing Edge National Stakeholders...
