brand

Guinness Nigeria raises virtual glasses in a toast to 70 years

Taking to its LinkedIn page, Guinness Nigeria, the foremost stout producer and marketer...

How to train your marketeer

Last week I was invited by Abiodun Ajiborode, aka ‘Life Coach’ to join him for...

How Covid-19 is impacting Coca-Cola

Shares of the Coca-Cola Company (NYSE:KO) are up 4% this week, as investors have...

Covid-19: Hayat Kimya Nigeria supports Lagos and Ogun with truckloads of hygienic products 

To actively support the initiatives targeted at arresting further spread of the coronavirus...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

Colgate to support WHO with 25 million soap bars to combat Covid-19

Colgate-Palmolive has announced that it will support the World Health Organisation...

Pepsi partners Global Citizen and Lady Gaga for concert to battle Covid-19

Pepsi has partnered music festival Global Citizen to produce a live-streamed concert...