Tag: brand

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

Colgate to support WHO with 25 million soap bars to combat Covid-19

Colgate-Palmolive has announced that it will support the World Health Organisation...

Pepsi partners Global Citizen and Lady Gaga for concert to battle Covid-19

Pepsi has partnered music festival Global Citizen to produce a live-streamed concert...

Chartered Institute of Marketing advances its Chartered status

The Chartered Institute of Marketing (CIM) has announced significant changes to its...

Are Nigerian brands fulfilling their purpose in this Covid-19 pandemic?

About a week ago I wrote an article on my LinkedIn page stating how UK distilleries...

Corona Beer among the ‘winners’ in Coronavirus sales surge

Nielsen data has shown panic-buying peak, with huge sales gains for toilet paper,...

GSK, May&Baker, others to get funding from CBN and bankers committee

As part of efforts to ameliorate the impact of the Covid-19 pandemic on Nigeria’s...

PZ Cussons set to sell Nutricima to FrieslandCampina WAMCO

PZ Cussons has announced the proposed sale of its Nigerian dairy business, Nutricima,...