brand

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

Amber Energy Drink arrives amidst fanfare

Amidst pomp and pageantry, Amber Drinks Ltd last week injected a new lease of life...

Nike commits $40 million to support black communities

A week after releasing a powerful ad titled “For Once, Don’t Do It” in response...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

Heineken appoints Jacco van der Linden new President of Heineken APAC

The Heineken Company has appointed Jacco van der Linden new President of Heineken...

Coca-Cola speaks out against racism, denounces George Floyd’s death

The Coca-Cola Company has roundly denounced systemic racism in the United States...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

Emma Agu offers fresh insights on Managing FCMG Brands amid and post-Covid-19 pandemic on MARKETING EDGE Live Instagram Friday

It would be another exciting moment this Friday when MARKETING EDGE, Nigeria’s...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...