Tag: brand

Coca-Cola speaks out against racism, denounces George Floyd’s death

The Coca-Cola Company has roundly denounced systemic racism in the United States...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

Emma Agu offers fresh insights on Managing FCMG Brands amid and post-Covid-19 pandemic on MARKETING EDGE Live Instagram Friday

It would be another exciting moment this Friday when MARKETING EDGE, Nigeria’s...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Marketing Edge Live Instagram conversation hosts Meka Olowola

As MARKETING EDGE Live Instagram conversation continues to gather momentum with renewed...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Duracell appoints MediaCom as global media agency

Following a competitive pitch, MediaCom has been appointed Duracell’s global media...