brand

Experiential expert lists how brands can achieve customer-centricity in 2023

By Felicia Nwosu Hopewell Efese, Account Director, Connect Marketing Services, has...

How agencies can optimize opportunities in 2023 despite economic headwinds

By Oghale Mafuru As the year winds down, organisations are taking a retrospective...

Poll favours Musk’s outer as Twitter CEO

By Felicia Nwosu and Abimbola Mohammed Elon Musk, the new Chief Executive Officer...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...

MARKETING EDGE on TV hosts Ganiyu tomorrow

By Oghale Mafuru MARKETING EDGE on TV, the foremost and leading brand-centric,...

OMD wins Burberry’s global media account

By Abimbola Mohammed OMD, one of the world’s leading media planning and buying...

TFC honours MARKETING EDGE with Appreciation Award

By Felicia Nwosu The year 2022 no doubt is ending on a happy and celebratory mood...

Nestlé appoints Toka as Category Development Manager

By Felicia Nwosu World’s largest food and beverage company, Nestle Nigeria, has...

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...

ARCON urges compliance on online content creators

By Oghale Mafuru Against the backdrop of continued exposure of unverified marketing...