Brand Trust

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...