APPLE

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Apple named Cannes Lions Creative Marketer of the Year

The Cannes Lions International Festival of Creativity has announced Apple as the...

Apple breaks $1 trillion brand value, leads with innovation

By Felicia Nwosu In a remarkable achievement, Apple has become the first brand...

Apple launches Pay the Apple Way campaign, showcases fintech ambition

By Kingsley Odii Apple has unveiled a multinational campaign titled “Pay the...

Apple announces iOS17 software update

By Kingsley Odii As part of her keynote address at the recently held Worldwide...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

How Apple is worth more than UK’s current stock market?

By Felicia Nwosu Tech giant, Apple Inc. is an American multinational technology...

Tech companies accelerate pursuit of healthcare market

By Zion Rufus As big tech companies continue to accelerate their pursuit of the...