Agency

An accomplished professional is someone who the industry considers a point of reference – Brenda Nwagwu

Mrs. Brenda Nwagwu is the Principal Communications Consultant at QVT Media. An Accountant...

Advertising agency practitioners optimistic for positive growth performance in 2020

Stakeholders across Nigeria’s advertising industry has been speaking on their various...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Publicis Groupe tops JP Morgan’s new business rankings after tough 2019, as Insight Redefini expresses growth confidence over transformations

After a tough 12 months for the business financially, Publicis Groupe has surprisingly...

Migration continues as CEO, CCO vacate M&C Saatchi

One week after the shock departures of co-founder Lord Maurice Saatchi and non-execs...

Why Google’s algorithm is slowly making SEO agencies obsolete

There’s nothing new about questioning the future of SEO; people have been saying...

Maurice Saatchi vacates advertising agency he co-founded

Lord Maurice Saatchi recently resigned from M&C Saatchi, an advertising firm...

It’s time for marketers to show procurement some love

It’s not just agencies who hold outdated views on procurement. Marketers would...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Will the promiscuous relationship between clients and agencies ever end?

Don’t get me wrong - I love a great metaphor. But to be great it needs to work...