By Felicia Nwosu Over the years, the advertising space has witnessed a lot of...
By Felicia Nwosu The COVID-19 pandemic has irreversibly changed the advertising...
WPP has acquired enterprise solutions provider Satalia, which uses machine learning...
Health club chain, Planet Fitness Inc. has selected Publicis Groupe as its new agency...
Publicis Groupe has announced the arrival of Sylvie Ouziel on its Shared Platforms...
For the past several years, Google and Facebook have dominated digital advertising...
By Felicia Nwosu To ascertain the age of the consumer you are dealing with, you...
By Ibidunni Banjoko Kemi Fabusoro, the Director/Executive Secretary of the Association...
By Felicia Nwosu In a bid to show young people the attractive nature of advertising...
Leo Burnett has appointed Britt Nolan as the President and Chief Creative Officer....