Tag: Agency

Experiential experts commend 2021 business outlook

By Felicia Nwosu Professionals in the Experiential Marketers Association of Nigeria...

American Airlines appoints Walton Isaacson its multicultural agency

By Tunde Animasaun As a way to ‘better connect with Black travelers' and cash...

Media planning and buying recover from pandemic as risks persist 

By Abimbola Mohammed As the world gradually adjusted to the new normal at the...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Algorithm Media grabs multi-billion naira Coca-Cola business

In 2020, The Coca-Cola Company evolved its agency model, meaning its $2.5 billion...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC News DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC news DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

COVID-19 forced creatives to rethink strategy – Tunde Shobanjo

By Felicia Nwosu Tunde Shobanjo, Head of Business/Chief Operating Officer, Leo...

X3M Ideas, DentsuMCGarryBowen, Insight Publicis, Noah’s Ark win big at 2021 LAIF Awards

…X3M Ideas Named Agency of the Year It was a night of honour, glitz, glamour,...

Google consolidates global media account with WPP’s Essence without a pitch

Google has consolidated its entire multi-billion global media account with Essence,...

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