Tag: Agency

APCON vetted 11 000, rejected 16, 981 ads in 2021

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, APCON the regulatory...

Dentsu exceeds expectations, posts strong earnings

Dentsu International has released its earnings for 2021 which beat expectations with...

Publicis Groupe Malaysia wins BMW account

Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

Omnicom reports 10% growth for 2021, projects more growth in 2022

Omnicom group Inc. has announced the results for the quarter and full year ended...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Publicis Groupe records exponential year on year growth, optimistic about 2022

By Oghale Mafuru Publicis Groupe, one of the world’s largest advertising and...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...