adspend

Stakeholders express optimism over media adspend in Nigeria

By Abimbola Mohammed Stakeholders in the sub-sector of Nigeria’s media buying...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve Passwaiter Bearing...

Four ways to engage voters in a polarising political landscape

Amid heightened socio-political tension over the past several years, consumers have...

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although as...

Media Consumption hits $219b in US, as adspend gross N150billion in Nigeria

Media spend hit $219 billion in the United States of America in 2018 according to...

Unilever and Sky adspend dropped 30% in 2018

Unilever dropped out of the top three spending advertisers in the UK in 2018 for...

Adspend of 200 brands gross N150bn

Over 200 brands under the auspices of the Advertisers Association of Nigeria (ADVAN)...