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Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account for...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

JLR resets its global marketing direction

After months of intense evaluation, Jaguar Land Rover has taken a decisive step in...

Ideazqution Consulting Agency expresses deep sorrow over industry icon’s passing

Ideazqution Consulting has expressed profound sadness over the passing of Mr. John...

FirstBank mourns Chief John Ajayi

FirstBank of Nigeria Limited has expressed profound sadness over the passing of Chief...

Industry voices project stronger operating climate for marketing communications in 2026

Nigeria’s marketing communications industry is steadily regaining confidence, with...

Family announces funeral arrangements of John Ajayi

The family of late Chief John Olulope Ajayi, Editor in Chief, Publisher and Founder...

Cool FM, Wazobia FM, Nigeria Info, Kids FM Mourn MARKETING EDGE Publisher, John Ajayi

The management and staff of Cool FM, Wazobia FM, Nigeria Info and Kids FM have expressed...