Steve Babaeko unveiled as Outstanding Creative Personality of the Decade

By Zion Rufus

Chief Creativity Officer /CEO, X3M Ideas and President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko has been named the Outstanding Creative Personality of the Decade.

Steve was named at the recently concluded 8th edition of the most celebrated annual industry awards in Nigeria– MARKETING EDGE Brands and Advertising Awards of Excellence which held in Lagos.

Amongst other dignitaries and well respected personalities pan-Nigeria, the event was also graced by the presence of the Governor of Lagos State, Mr. Babajide Sanwo-Olu who identified with the marketing communications industry and reiterated his reliance on the expertise of the Brand Creators and Marketing Communications Consultants to achieve his goals, also acknowledged their contributions stating: “Year-on-year, our creatives harvest laurels from international festivals around the world because our industry is fully developed to lend its resources to the imaginations of ‘creative rebels’ like Lanre Adisa, Steve Babeeko, Kelechi Nwosu and Israel Jaiye-Opayemi, who lead a generation of fertile minds to create exciting campaigns that put our country on the global map.”

It should be recalled that Steve emerged the AAAN President in 2020 during the body’s virtual 47th AGM/Congress while the Covid-19 pandemic rocked the industry which earned him the nickname “The Pandemic President”.

He has placed the Nigerian ad market on the global scope being the first Nigerian to sit on a panel at Cannes Lions Festival of Creativity in France. He was also recognized by Forbes Africa as one of the two leading marketing communications voices in Africa. For more than two decades, Steve Babaeko has continued to create some of the most iconic marketing works in Africa. He has also worked extensively with top agencies including 141 Worldwide, Mc&A Saatchi & Saatchi, and Prima Garnet Ogilvy.

Steve Babaeko has contributed to the creation and development of some of the most iconic works in Africa and beyond, such as the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and many others.


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