Sterling Bank Reaffirms Commitment to SMEs Growth
Leading financial institution, Sterling Bank, has reaffirmed its commitment to the growth of Small and Medium Enterprises (SMEs) in Nigeria.
The Chief Marketing Officer, Sterling Bank, Henry Bassey, at a media briefing yesterday ahead of the 12th edition of LEAP Africa CEOs’ Forum, an initiative sponsored by the bank, said the bank is evolving with innovative digital product that will help SMEs in the country.
“We’re planning to be big on retail; we’re planning to be able to position with a lot more digitally-savvy products, and we know that SMEs and the young entrepreneurs are the ones that really consume those products.
“So we’re going to see a lot of communications and solutions that are targeted at these audiences from a Sterling Bank’s perspective”, Bassey added.
The bank’s products for SMEs range from business accounts (SUPA account) to business advisory services, and several convenient banking channels.
Sterling Bank Plc “the one-customer bank” is a full service national commercial bank in Nigeria. In over 50 years of operations, Sterling Bank (formerly NAL Bank) has evolved from the nation’s pre-eminent investment banking institution to a fully-fledged commercial bank. It completed a merger with four other banks – Indo-Nigeria Merchant Bank, Magnum Trust Bank, NBM Bank and Trust Bank of Africa – as part of the 2006 consolidation of the Nigerian banking industry.
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