Stallion-Bajaj inaugurates “First Keke Rally in Nigeria”

Stallion Auto Keke, a subsidiary of Stallion Group is now the new and sole distributor of Bajaj 3-wheeler and 4-wheeler brands in Nigeria. The announcement was made during the dealers Launch recently in Lagos where the Stallion-Bajaj team unveiled what it tagged, “First Keke Rally in Nigeria”.

The ongoing road show consists of a team of experienced riders, a branded truck for customer engagement in tricycle parks and security agents amongst others. The rally kicked off at the Ijesha showroom on Friday, August 7, 2020 and the team, so far, has covered 428km in 4 cities in 6 days despite the bad road situation, and is expected to cover 5,000km driving through 18 states and 28 cities in the west, east and north central zones of the country.

The rally is an initiative taken by the Stallion-Bajaj team to showcase what it christened “New Baba Bajaj” as a strong and safe keke for Nigerian Roads. It will also add to the brand promise that the new offering runs faster and lasts longer.

Starting from Lagos, the rally team will cover Ogun, Oyo, Kwara, Kogi, Benue, Enugu, Ebonyi, Cross River, Akwa Ibom, Abia, Rivers, Anambra, Delta, Edo, Ondo, Ekiti and Osun States. The 5000km Stallion-Bajaj Rally will also spread the message of being responsible while urging the good people of Nigeria to maintain hygiene and stop the spread of coronavirus.

The rally team is also visiting identified cultural and historic sites in some of the states visited to celebrate the Nigerian culture and share in the culture of host communities. The Keke’s journey to these sites and the stories around these sites will connect young Nigerians to their rich heritage.

Speaking at an interactive session at the Dealer Launch, Managing Director, Stallion Auto KeKe Ltd, Manish Rohtagi said Bajaj is the pioneer Keke brand in Nigeria that is well known for its durability, speed and overall performance and is loved by millions. He added that the new distributorship will bring immense value to the dealers, fleet owners, riders and passengers.

“Stallion’s advantage lies in its decentralised operation and quick decision making, which will help drive operating efficiency. The business is expected to grow at a much faster rate as Stallion will actively push for the adoption of Keke by existing partners and the customer ecosystem. It will bring differentiated customer service, and ease of spare part availability through its existing footprints in the auto industry,” he said.

He also explained that plans are underway to engage more dealers across the country and provide first class after sales support aiming at sharp service within 4 hours, rider training schools and rider and mechanic empowerment programs.

Stallion Bajaj boasts of sales and service outlets at 96 locations spread across Nigeria and will add 30 more Exclusive and MFS outlets by the end of 2020 taking the count to 126. The areas of focus would be Illorin, Yola, Warri, Benin, Yenogoa, Sokoto, Kebbi, Lokoja and Bauchi.

Rohtagi also noted: “The authorised service centres across the nation only deals in genuine spare parts provided by the company making durability its brand promise. The Bajaj Keke is manufactured in a state-of-the-art assembly plant in VON, Gbagada, Lagos with the best in class home grown technicians as employees.”

The company revealed that it has invested in a state-of-the-art central auto parts and service centre in Lagos to support the distribution of genuine parts across the country.

In a separate interview recently, Rohtagi spoke on what gave rise to the acquisition of the Bajaj franchise by the Stallion group.

He said: “For over 50 years, Stallion has successfully navigated the Nigerian terrain and has become a time-tested conglomerate that has its presence across the Nigerian economy. Stallion Group’s vision is to adopt global best practices and localise it to develop scalable, impactful and sustainable business that is committed to improving the socio-economic conditions of the communities. Bajaj Auto on the other hand is a world leader in the intra city vehicle space.

“Loved in 70 countries, the brand stands for integrity, dedication, resourcefulness and determination to succeed and empower. With similar brand ethos we believe that this alliance will go a long way in empowering Nigerians to be self-reliant and improve the interests of the stakeholders be it employees, dealers, distributors, vendors, mechanics, unions, logistic operators or bankers.

Also speaking, Head of Marketing, Stallion Group, Arpita Luthra, highlighted that Stallion Auto Keke Ltd will invest significantly in improving stakeholder’s interest, business and livelihood.

“Be it landmark consumer connect campaigns like the Stallion Bajaj Keke Rally doing the durability drive of 5000 kms touching 28 cities or rider training facilities or scholarship programmes for the Keke riders and mechanics, the alliance of Stallion and Bajaj will enable progress, improve lives and dominate the market.”


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