SBI Media holds workshop for next-generation of media leaders
A new future was birthed on Saturday the 14th & Sunday the 15th of November 2020 when SBI Media, an avant-garde media planning and buying agency held a workshop to chart a course for the next generation of media leaders. The maiden media workshop held at Radisson Blu Hotel Ikeja, Lagos was a gathering of thought leaders, industry influencers and titans who gave the participants insights into the unending opportunities available to budding media hopefuls.
The workshop themed ‘Monetize the Media in Your Hand’ gave participants a new way to find a niche market, create a niche craft and monetize that craft with the tools available to them (mobile phones). Participants had an eye-opening experience with facilitators telling personal stories and giving them proven researches that can work for them. Also, participants with the most viable ideas were rewarded with Two hundred thousand in grant money each to help give them a push towards bringing that unique idea to life.
The social media space also had a ripple effect on the amazing experience and outcome the SBI Media workshop brought. The hashtag #thesbiworkshop trended as 3rd on the Twitter trend list. A major highlight of the workshop was the unveiling of seven winners who won a grant of N200, 000 each for sharing the most valuable ideas in media.
Elvis Boniface, one of the most inspiring and valuable idea winner is building an online platform that can connect parents with home school teachers thereby creating an ecosystem that provides jobs for teachers and knowledge to students in the comfort of their homes.
An elated Rotimi Bankole, Managing Director, SBI Media Limited, said the SBI Media Workshop is aimed at ‘doing’ instead of ‘talking’.
“I am convinced that the informative and practical sessions experienced by both winners and participants at the maiden edition of the workshop will be a fillip for them to become media entrepreneurs, innovators and thought leaders.”
About SBI Media
SBI Media is a nextgen media agency built on a culture of bravery, thought, leadership, creativity and innovation. SBI Media is a strategic partner to Masscom Global network and has its headquarters in Dubai, U.A.E.
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