Sosaco unveils new pack of Jago milk

Last Saturday at Sheraton Hotel, Ikeja, Lagos , Sosaco Nigeria Limited launched the new Jago Gold Full Cream milk powder. Jago Gold comes with key vital nutrients, vitamins and minerals that ensure strong and healthy growth.

The company also unveiled a new brand identity for its flagship brand, Jago D’lite. Now showcased in a new, exciting and more appealing pack, the company is exploring efforts to reposition the Jago brand in the minds of the consumers to retain their love and loyalty to the brand.

Speaking at the launch , the Chairman of Sosaco Nigeria Limited, Mr. Francis Ogboro, explained that the new Jago Gold Full Cream milk powder was a product of intense research and deep consumer understanding as an answer to the clarion call sounded by Jago’s loyal customers.

“With the introduction of new Jago Gold, Jago milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before,’’ he said.

The company’s Managing Director, Mr. Shailesh Kumar, also asserted that Jago as a brand will continue to address the needs of its consumers who cut across various segments of the society.

He said: “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, Vitamin D3, essential vitamins and minerals to boost healthy growth. This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”

He further revealed that many more quality products would be launched under the Jago umbrella in the nearest future giving their consumers a healthy start for the day, thus helping them to bring out their best in line with the new Jago brand tagline – ‘For the Winner in You’.

The thematic campaign for the new Jago Milk TVC tagged “Get Set Jago” was also premiered. The campaign aims to depict the brands’ vision to continually aid the consumers to put out their best and strengthen the winning mentality inherent in every person.