Philip Odiakose becomes lead consultant at P+ Measurement Services

Public Relations measurement expert, Philip Odiakose, has been appointed as lead consultant of P+ Measurement Services, Nigeria’s first indigenous media measurement agency which was officially unveiled at the weekend.

Speaking at the event, Odiakose said the agency has long adopted the recently reviewed Barcelona 2.0 principles of measurement in its practice.
He said the company, which has been running for a few years, now offers a range of services which include: Media Monitoring, Media Measurement, Competitive Analysis, Performance Trend Measurement and Issues & Reputation Measurement.

“In Nigeria today, we boast of an enviable media intelligence that allows us equip clients with the insights that will help them make more informed and better business communication decisions and also help in implementing the new public relations measurement standards.

“PR agencies should not mark their own work. They cannot be the accused, the judge and the jury hence the need to engage a PR measurement service for your brand audit, media performance audit and brand health check. It is high time we move from clip counting (output) to measuring the outcome of communications”, he said.

Speaking about his new job, Odiakose said. “I am really excited to have joined P+. I believe it is important for clients and brands to understand that it is unhealthy for PR agencies to measure the story they put out in the media for brands and services. It is important to help organisations implement the new Public Relations measurement standards”, he said.

“Our mission is to help organisations implement the new Public Relations measurement standards and social media measurement while we work to become the number one media measurement and evaluation service provider in Africa”, he said.

Prior to joining P+ Measurement services, Odiakose worked as Associate Media Analyst and Media Measurement Consultant at Mediacraft Associates Limited. He also spent a short time with Redline PR (FCB Redline) as Media Analyst and also Imagine Concepts Limited where he served as Mobile Campaign Manager.

In the course of his career, he has handled such brands as NB Plc, Diamond Bank, Campari, ExxonMobil, Blue Gate, AVON HMO, Tetmosol, Heritage Bank, MoneyGram & RenMoney (Formerly RenCredit), Osun State Governor, Cadbury Nigeria, SC Johnson, MTN, Huawei, Mouka Foam, Lekki Concession Company, Stanbic IBTC, Lagos Business School, South African Tourism (SAT), Nigeria Breweries, Campari, Chicken Republic and South African Airways (SAA).

Odiakose attended University of Benin and also obtained membership and training from various professional bodies, and accrued a number of certifications ranging from PR Measurement, Media Monitoring, Media Research, Media Audit Reporting, Online Crisis management, Market Research and Project Management.

P+ Measurement Services is the first indigenous media measurement company in Nigeria that focuses on delivering detailed Media Measurement, Evaluation and Analysis across the full spread of media channels. They compile mass traditional and online media data and provide insightful analysis to a range of companies and clients.

P+ Measurement is internationally recognised as a PR measurement services company in Nigeria with activities being governed/regulated by AMEC (International Association for the Measurement and Evaluation of Communication). P+ recently got listed on the AMEC membership directory.