Pernod Ricard Nigeria joins global efforts to mark World Clean-up Day as part of corporate social responsibility
Pernod Ricard Nigeria, a member of the Pernod Ricard Group, celebrates this year’s World Clean-up Day themed “Make Room For Life” in collaboration with Let’s Do It Nigeria, authorized representative for World Clean-up Day in Nigeria.
World Clean-up Day is an annual global social action program that aims at combating the global waste problem and advocating a shift towards better waste management. Last year, over 2,800 tons of waste were collected across 28 states by 26,000 plus volunteers in partnership with Let’s Do It Nigeria.
The clean-up operation strongly aligns with Pernod Ricard’s Sustainability and Responsibility Roadmap for 2030, specifically under the Circular Making pillar and represents an enduring commitment to environmental sustainability, ensuring a healthy future for Nigerians and global societies alike.
As a socially responsible organization and through its sustainability roadmap, Pernod Ricard has planted over 6,000 trees across Nigeria, eliminated single-use plastics, reduced her environmental impact through reusable and recyclable packaging, unboxing some of its brands, Jameson Irish Whisky, Chivas Regal and Imperial Blue Whisky by doing away with single bottle cartons to reduce waste, while applying five key principles : Rethink, Reduce, Reuse, Recycle and Respect to its operations.
According to Pernod Ricard Nigeria’s Managing Director, Michael Ehindero, “We share a world of finite resources which is under huge pressure from mankind’s activities. At Pernod Ricard, we strive to minimize waste at every step by imagining, producing, and distributing our products and experiences in ways that optimize the use and promotes preservation of natural resources. Our goal is to minimize environmental impact while creating better moments and positive interactions with our consumers.”
He further stated “we encourage everyone to join the cause and participate in World Clean-up Day activities within their communities. Together, we can contribute to creating a cleaner, healthier planet for present and future generations.”
About Pernod Ricard Nigeria
Established in 2012, Pernod Ricard, Nigeria, is a member of the Pernod Ricard Group, the market leader in the global wine and spirits industry.
Its sustainability and responsibility roadmap are embedded in four pillars-Nurturing Terroir, Valuing People, Responsible Hosting and Circular Making-which address its business processes from grain to glass, with each setting ambitious goals to drive innovation, brand differentiation, and employee attraction.
With more than 240 premium brands available in over 160 countries, the company, under the Pernod Ricard Group, drives its brand development through six companies, the Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Pernod Ricard Winemakers, and Havana Club International.
Its premium and luxury brands include Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
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