Spotlight

LATEST NEWS

‎MARKETING EDGE announces the passing of its Founder and Publisher, Mr. John Ajayi

‎MARKETING EDGE, Nigeria’s leading brand and marketing communications publication,...

Holiday shopping starts earlier as budget-conscious consumers drive digital-first Season

Global holiday spending is expected to push forward despite tighter budgets and economic...

IMC

Sir Steve Omojafor: Marketing Edge Brand Personality of The Decade

Sir Steven Bamidele Omojafor, a renowned advertising practitioner is the Executive...

Tribeca PR welcomes three new clients

Tribeca Public Relations, the award winning independent public relations agency,...


Features

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated...