Spotlight

LATEST NEWS

MARKETING EDGE ONTV  hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...

Algorithm Media Marks 10 Years amidst glitz and glamour, unveiling vision Beyond the Rise

The Oriental Hotel on Victoria Island pulsed with energy on Friday night. Algorithm...

IMC

Publicis Groupe to invest millions in 90 digital start-ups

Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up...

Why agency business is in decline – Advertising guru, Omojafor

Advertising guru and chairman of STB-McCann, Sir Steve Omojofor has said that the...


Features

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...