The Group Managing Director of SO&U Group, Udeme Ufot

SO&U has produced some of the best brand campaigns in Nigeria says Ufot

Managing Director SO&U Advertising Agency, Mr. Udeme Ufot has said that the agency had produced some of the best brand adverting campaigns in Nigeria since its 26 years of existence in the Integrated Marketing Communications sector.

Speaking to MARKETING EDGE recently during an interactive session in Lagos, Ufot said that SO&U was associated with some of the most outstanding brand campaigns in the country.

“In 26 years, SO&U have been associated with some of the most outstanding brand campaigns in Nigeria. Whether in our days of SO&U or in our days of partnering with Saatchi & Saatchi, we have produced some of the most memorable campaigns that Nigerians have ever experienced” he said.

Ufot added that the agency had changed and revolutionized the way the banks were been advertised in their campaigns from the glorified press releases and announcement of lending rates to a more product compelling copy.

“We moved from GTBank to Access Bank, for me, Access Bank delivers a testimonial of high performance, we worked with the bank that was struggling when we took over as probably number one hundred and something out of one- fifty something banks and in the last ten years that we have worked with that bank, that bank has moved through from seventy-something to twenty fourth, and now is one of Nigeria’s top five banks” Ufot said.

Aside from the banks, the SO&U boss affirmed that the agency was the brain behind the repositioning of Cross River State as Nigeria’s premier state also adding that its Guinness Stout was one of the most successful campaigns that they ever ran.

“SO&U has broken the record by being that agency that has been on Globacom now for almost four years and you will admit that the quality of our Globacom advertising is great, at the last LAIF Award, Globacom won most of the awards and we intend to do better, that our client has a deep appreciation of what SO&U is doing for it and we enjoy working for that client because it is a great Nigeria brand that we are taking to higher levels. So if you ask me about what we have done for our clients, that is part of a long testimonial that I have to tell you,” Ufot said.