Spotlight

LATEST NEWS

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

IMC

OMD UK Forms New Senior Digital Team

OMD has completed a restructure of its senior digital leadership team after making...

JSP, Sesema, TPT, Synthesis Await RB Pitch Outcome

Four top Nigerian agencies are in pensive mood as they eagerly await the outcome...

NIPR holds memorial lecture

AAAN Picks Rector for Advertising Academy

MIPAN Gets Secretariat

Nigeria PR Report berths

EXP Marketing Gets New MD

MIPAN Inducts New Members


Features

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...