Spotlight

LATEST NEWS

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial consumers...

Thirty thousand goodbyes, one $29 million hello at Oracle Corporation

 Oracle Corporation has drawn sharp scrutiny after laying off thousands of employees...

IMC

X3M Ideas gets first international recognition

One of Nigeria’s fast rising advertising agencies, X3M Ideas demonstrated its creative...

Noah's Ark shows class at Cristal with 5 awards

Fresh from its outstanding performance at the recently held Loeries Creative week...


Features

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion;...