Spotlight

LATEST NEWS

‎Turkish Airlines introduces flights to Phnom Penh, Cambodia

‎Turkish Airlines has taken a bold step further to strengthen its global reach...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

IMC

OAAN Appoints ambode as Patron

..…pleads for rates review The Outdoor Advertising Association of Nigeria, (OAAN)...

Nigeria advertising is on a generational shift – Dan Oshodin

Dan Oshodin is the Managing Director at Posterscope Nigeria. He has chalked up over...


Features

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything....

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your...